Savyll approached us after viewing some of our previous work, impressed by our stunning whiskey visuals, they wanted to partner with us to create a fresh, consistent brand reshoot. Being an international brand, we knew Savyll wanted for every detail to be as precise as possible, making sure each product had all the required cutdown variations to be marketed in multiple locations.
Spread over 5 production days, the grand task of a brand reshoot is never an easy one. Planning was key in this, each shot had to be carefully thought about and executed, making sure we stay true to Savyll's intentions and aesthetic.
Using our expert knowledge of film, lighting and composition, we put all efforts into creating a fresh new take on the Savyll drinks. A dedicated food stylist was brought in, ensuring maximum quality and consistency. Having a food styling specialist was an extremely important cog in the makeup of this shoot, as we were able to provide the cocktails with appropriate mise-en-scene that worked wonders in reflecting the mood of each drink.
After meticulously signing off every shot, our colour grading and compositing experience gave us a great starting place with our photo editing program of choice! Most of the editing is grunt work, a slow process which must be done to ensure upmost quality.
During the shoot, we had to ensure that all the images would look well in three different aspect ratios. Capturing the cocktails in higher resolution helped us make this element of the editing process much easier. We believe it is always worth delivering a broad variation of content to make sure our client has a range of deliverables to choose from. To get the best out our glassware we took multiple different shots with extra lighting. This added more time to our compositing, but was absolutely worth it as they turned out great!
